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Why Are Udemy Courses Always on Sale? Don’t Be Fooled in 2023

Why are Udemy courses always on sale? Udemy uses pricing algorithms to stay competitive in the MOOC market. Furthermore, the normal costs of the courses are well over $100, which is expensive since these courses are not accredited. On the other hand, it’s fair to believe the sale price of Udemy courses is the actual retail price plus or minus a few dollars. In fact, Udemy had to settle a class action lawsuit in California for deceptive advertising campaigns. If you want a professional certificate, visit Coursera.

Udemy, the popular online learning platform, has become a go-to destination for people looking to learn new skills.

With over 213,000 courses and 62 million students, Udemy offers an expansive library of discounted courses always on sale. But how does Udemy manage to keep its courses on sale?

In this blog post, we’ll explore the business strategies Udemy deploys to maintain its vast library of discounted courses and examine how other brands have adopted similar strategies.

Why Are Udemy Courses Always on Sale?

Udemy homepage screenshot with a sale

Pricing Algorithms

At the heart of Udemy’s pricing strategy lies a complex algorithm determining when and how much to discount each course. This algorithm considers user engagement, course popularity, and seasonal trends.

For example, suppose a course needs to receive more user engagement or sell well. In that case, it may be discounted to increase sales. Similarly, specific courses may be discounted during peak seasons such as holidays or back-to-school season to attract more customers.

Targeted Marketing Campaigns

Udemy also employs targeted marketing campaigns to promote its discounted courses. These campaigns are designed to reach potential customers who may be interested in taking a particular course or benefit from it.

For example, Udemy may target people who have expressed an interest in coding by sending them ads for courses that are currently on sale.

Udemy also uses email marketing campaigns and social media posts to promote its discounted courses and drive more sales.

Other Tools for Maintaining Consumer Engagement

In addition to pricing algorithms and targeted marketing campaigns, Udemy also uses other tools for maintaining consumer engagement with its platform.

For instance, it offers loyalty programs such as referral bonuses and discounts for returning customers, which incentivize users to come back and purchase more courses from the platform. Udemy also provides customer support services such as live chat support, which helps users get their questions answered quickly and easily.

This helps ensure that users remain engaged with the platform even after they’ve purchased a course.

Case Studies of Other Brands Adopting Similar Strategies

Udemy isn’t the only brand employing these tactics; many other companies have adopted similar strategies to keep their products on sale or attract new customers.

For example, Amazon has been using targeted marketing campaigns since its inception to reach potential customers interested in purchasing items from its website.

Additionally, Apple has implemented loyalty programs such as Apple Music which offer discounts for returning customers who subscribe to the service for multiple months.

Finally, since its launch, Netflix has used pricing algorithms to determine when and how much it should discount memberships on its streaming service.

Financial Implications of Udemy’s Pricing Policies

The financial implications of Udemy’s pricing policies can vary depending on the type of product being sold and the market conditions at any given time, but generally speaking, there are several benefits associated with offering discounts on products or services: increased profits due to higher sales volumes; improved customer retention rates due to loyalty programs; increased brand awareness due to targeted marketing campaigns; and improved customer satisfaction due to better prices on products or services offered by the company.

Ultimately though, it is up to each individual company whether they choose to implement these tactics or not since there is no one-size-fits-all solution when it comes to pricing strategies — what works for one company might not work for another, so it’s essential for businesses to carefully consider their options before making any decisions about their pricing policies.


Udemy’s success can largely be attributed to its strategic use of pricing algorithms combined with targeted marketing campaigns and other tools designed specifically for maintaining consumer engagement with its platform — all of which help ensure that customers keep coming back again and again despite constantly changing market conditions or seasonal trends that could otherwise affect sales volumes negatively if left unchecked by effective promotional mechanisms like those employed by Udemy itself.

By understanding how these tactics work together — both financially (in terms of profits) as well as psychologically (in terms of customer retention) — businesses can better equip themselves with the knowledge necessary for implementing successful pricing strategies that will ultimately result in more tremendous success overall regardless of industry or sector they operate within.

Related: Are Udemy Courses Permanent?

Frequently Asked Questions

How often do Udemy courses go on sale?

Udemy courses go on sale often. Udemy typically has a sale of some kind every single day of the year, with discounts ranging from 75% to 95% off. In addition, Udemy offers special discounts once a month and seasonal campaigns like Black Friday and New Year’s. You can also search for Udemy coupon codes to see if some work.

Udemy Alternatives

Here is a list of online learning platforms that offer courses in various subjects, serving as alternatives to Udemy

1. Coursera
– Key features: Wide range of courses from top universities, affordable pricing, and an interactive user experience.
– Credibility: Coursera partners with renowned universities and institutions such as Yale, Stanford, and Google.
– Strengths: High-quality courses taught by experienced professors, peer-reviewed assignments, and the opportunity to earn certificates from prestigious institutions.
– Weaknesses: Limited access to some course materials without subscription and potentially higher costs than other platforms for specific courses.
Best suited for beginners and advanced learners seeking in-depth knowledge from top-tier institutions.

2. edX
– Key features: Offers a variety of courses from leading universities, self-paced learning, and an intuitive platform.
– Credibility: Founded by Harvard and MIT, edX collaborates with top institutions worldwide.
– Strengths: Access to high-quality courses, verified certificates option, and free course availability.
– Weaknesses: Limited interaction with instructors and less focus on skill-based or vocational courses.
– Best suited for: Learners seeking university-level education in various subject areas.

3. LinkedIn Learning (formerly Lynda.com)
– Key features: Wide selection of professional courses, personalized recommendations, and offline viewing capabilities.
– Credibility: Operated by LinkedIn, a trusted professional networking platform.
– Strengths: Strong focus on business, technology, and creative skills, with courses led by industry professionals.
– Weaknesses: Limited academic or theoretical subjects and a subscription-based model.
– Best suited for: Professionals looking to enhance their skills and stay updated in their respective industries.

4. Skillshare
– Key features: Offers a variety of creative and practical courses, project-based learning, and an engaged community.
– Credibility: Skillshare partners with industry leaders and experienced professionals to deliver its courses.
– Strengths: Focus on hands-on learning, interactive projects, and an extensive library of creative classes.
– Weaknesses: Limited academic or theoretical subjects and a subscription-based model.
– Best suited for: Creatives and hobbyists looking to learn new skills or improve existing ones.

5. Khan Academy
– Key features: A free platform offering various academic subjects, personalized learning, and progress tracking.
– Credibility: Khan Academy is a well-known non-profit organization providing free education worldwide.
– Strengths: Free course access, strong focus on K-12 subjects, and easy-to-understand video lessons.
– Weaknesses: Limited offerings in professional or vocational courses and less focus on creative subjects.
Best suited for Students, self-learners, and educators seeking free access to academic resources.

The best-suited platform depends on the individual’s learning goals and preferences. Coursera and edX are ideal for those seeking university-level education, while LinkedIn Learning and Skillshare cater to professionals and creatives, respectively. Khan Academy is an excellent option for free academic resources, especially for K-12 students and educators.